/* Ark Sign & Digital website. Colours, logo and the facet pattern follow website-src/brand/BRAND.md (Oct 2026). Layout: charcoal header and hero with the work up front, paper sections below, one acid
   green accent and a closing acid call to action. Archivo (wide, sign-lettering feel) for headlines, Instrument Sans for
   text, JetBrains Mono for small labels. One deliberate look, so colours are set explicitly rather than following the
   device theme. */
/* self-hosted fonts (latin, variable; from Google Fonts, OFL) - no third-party requests */
@font-face { font-family: "Archivo"; font-style: normal; font-weight: 500 900; font-stretch: 62% 125%; font-display: swap; src: url(fonts/archivo.woff2) format("woff2"); }
@font-face { font-family: "Instrument Sans"; font-style: normal; font-weight: 400 700; font-display: swap; src: url(fonts/instrument-sans.woff2) format("woff2"); }
@font-face { font-family: "JetBrains Mono"; font-style: normal; font-weight: 500 700; font-display: swap; src: url(fonts/jetbrains-mono.woff2) format("woff2"); }
:root {
  color-scheme: light;
  --ink: #1D2023;        /* charcoal: banner, text, dark sections */
  --ink-2: #2E3338;   /* graphite */
  --ink-3: #3A4046;
  --paper: #F3F4F1;      /* chalk */      /* page */
  --paper-2: #FFFFFF;    /* alternate section */
  --sage: #DCDFDA;
  --white: #ffffff;
  --acid: #C6F135;       /* acid green: the one accent */
  --acid-deep: #4E6B00;  /* moss */  /* acid that reads on paper */
  --muted: #5B6168;
  --muted-dark: #9AA09A; /* muted text on charcoal */
  --line: #DCDFDA;
  --line-dark: rgba(255, 255, 255, .14);
  --display: "Archivo", "Arial Narrow", Arial, sans-serif;
  --body: "Instrument Sans", "Helvetica Neue", Arial, sans-serif;
  --mono: "JetBrains Mono", ui-monospace, Menlo, monospace;
  --wrap: 1320px;
  --gap: clamp(16px, 2.2vw, 28px);
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } *, *::before, *::after { transition: none !important; animation: none !important; } }
body { margin: 0; background: var(--paper); color: var(--ink); font: 400 17px/1.6 var(--body); }
img { max-width: 100%; height: auto; display: block; }
a { color: inherit; }
:focus-visible { outline: 3px solid var(--acid-deep); outline-offset: 3px; }
.head :focus-visible, .hero :focus-visible, .sheet :focus-visible, .foot :focus-visible, .sec-dark :focus-visible, .ten-hero :focus-visible, .phone-bar :focus-visible { outline-color: var(--acid); }
.wrap { width: 100%; max-width: var(--wrap); margin-inline: auto; padding-left: max(16px, env(safe-area-inset-left, 0px)); padding-right: max(16px, env(safe-area-inset-right, 0px)); }
@media (min-width: 760px) { .wrap { padding-left: max(32px, env(safe-area-inset-left, 0px)); padding-right: max(32px, env(safe-area-inset-right, 0px)); } }

/* type: labels 12 / text 17 / lead 20 / card 28 / section 56 / hero 104 */
.label { font: 700 12px/1.2 var(--mono); letter-spacing: .12em; text-transform: uppercase; }
.eyebrow { display: block; font: 600 16px/1.3 var(--body); color: var(--acid-deep); margin: 0 0 12px; }
.h-hero, .display { font: 800 clamp(44px, 7.4vw, 104px)/.92 var(--display); font-stretch: 112%; letter-spacing: -.035em; margin: 0; text-wrap: balance; }
.h-sec { font: 800 clamp(32px, 4.4vw, 56px)/.98 var(--display); font-stretch: 108%; letter-spacing: -.03em; margin: 0; text-wrap: balance; }
.h-card { font: 800 clamp(22px, 2vw, 28px)/1.08 var(--display); font-stretch: 104%; letter-spacing: -.02em; margin: 0; text-wrap: balance; }
.lead { font-size: clamp(18px, 1.5vw, 20px); line-height: 1.55; max-width: 36em; margin: 22px 0 0; color: var(--muted); }
.small { font-size: 14px; } .muted { color: var(--muted); }
h2, h3 { text-wrap: balance; }

/* buttons and links */
.btn { display: inline-flex; align-items: center; justify-content: center; gap: 12px; min-height: 52px; padding: 0 24px; font: 700 15px/1 var(--body); text-decoration: none; border: 0; border-radius: 2px; cursor: pointer; transition: transform .15s ease, background-color .15s ease; white-space: nowrap; }
.btn:hover { transform: translateY(-2px); }
.btn:active { transform: none; }
.btn-acid { background: var(--acid); color: var(--ink); }
.btn-ink { background: var(--ink); color: var(--white); }
.btn-ghost { background: transparent; color: inherit; box-shadow: inset 0 0 0 1.5px currentColor; }
.arrow { display: inline-block; transition: transform .2s ease; }
a:hover .arrow, button:hover .arrow { transform: translate(3px, -3px); }
.text-link { font-weight: 700; font-size: 15px; text-decoration: none; display: inline-flex; gap: 8px; align-items: center; border-bottom: 2px solid currentColor; padding-bottom: 3px; }
.actions { display: flex; flex-wrap: wrap; align-items: center; gap: 12px; margin-top: 28px; }

/* 10 years bar */
.ten { background: var(--acid); color: var(--ink); }
.ten .wrap { display: flex; justify-content: center; align-items: center; gap: 14px; min-height: 32px; font: 700 12px/1 var(--mono); letter-spacing: .1em; text-transform: uppercase; }
.ten b { background: var(--ink); color: var(--acid); padding: 4px 8px; }

/* header, services menu and phone menu */
body::before { content: ""; position: fixed; inset: 0 0 auto; height: env(safe-area-inset-top, 0px); z-index: 60; background: var(--ink); }
.head { position: sticky; top: env(safe-area-inset-top, 0px); z-index: 50; background: var(--ink); color: var(--white); border-bottom: 1px solid var(--line-dark); }
.head-in { display: flex; align-items: center; gap: 28px; min-height: 76px; }
.logo { display: block; width: 116px; color: var(--white); flex: none; }
.logo svg { width: 100%; height: auto; display: block; }
.nav { display: flex; align-items: center; gap: 4px; margin-left: auto; }
.nav > a:not(.btn), .nav-trigger { font: 600 15px/1 var(--body); color: var(--white); text-decoration: none; padding: 12px 14px; border-radius: 2px; background: none; border: 0; cursor: pointer; display: inline-flex; align-items: center; gap: 8px; }
.nav > a:not(.btn):hover, .nav-trigger:hover, .nav-trigger[aria-expanded="true"] { background: var(--ink-3); }
.nav > a[aria-current], .nav-trigger.is-current { box-shadow: inset 0 -2px 0 var(--acid); }
.nav-trigger svg { transition: transform .2s ease; }
.nav-trigger[aria-expanded="true"] svg { transform: rotate(180deg); }
.nav > a.nav-call { color: var(--muted-dark); padding: 12px 6px 12px 18px; white-space: nowrap; }
.nav > a.nav-call:hover { color: var(--white); background: none; }
.nav .btn { min-height: 44px; margin-left: 8px; }
.mega { position: absolute; left: 0; right: 0; top: 100%; background: var(--ink); border-bottom: 1px solid var(--line-dark); box-shadow: 0 30px 60px rgba(0, 0, 0, .35); }
.mega-in { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)) minmax(0, 1.2fr); gap: 2px; padding-block: 20px 28px; }
.mega a { display: grid; gap: 6px; align-content: start; padding: 18px; text-decoration: none; border-radius: 2px; }
.mega a:hover, .mega a[aria-current] { background: var(--ink-2); }
.mega a b { font: 700 17px/1.2 var(--body); }
.mega a span { color: var(--muted-dark); font-size: 14px; line-height: 1.45; }
.mega a.mega-trade { background: var(--ink-2); box-shadow: inset 3px 0 0 var(--acid); grid-column: 4; grid-row: 1 / span 2; }
.mega a.mega-trade:hover { background: var(--ink-3); }
.menu-btn { display: none; margin-left: auto; background: none; border: 1.5px solid var(--line-dark); color: var(--white); font: 700 13px/1 var(--mono); letter-spacing: .08em; text-transform: uppercase; padding: 12px 14px; border-radius: 2px; cursor: pointer; min-height: 44px; }
.menu-close { display: inline-block; }
.sheet { position: fixed; inset: 0; z-index: 70; background: var(--ink); color: var(--white); overflow-y: auto; padding-top: env(safe-area-inset-top, 0px); padding-bottom: env(safe-area-inset-bottom, 0px); }
.sheet-top { display: flex; align-items: center; justify-content: space-between; min-height: 76px; border-bottom: 1px solid var(--line-dark); }
.sheet nav { display: grid; padding-block: 8px 24px; }
.sheet nav a { display: flex; justify-content: space-between; align-items: center; padding: 15px 0; border-bottom: 1px solid var(--line-dark); font: 800 26px/1.1 var(--display); font-stretch: 106%; letter-spacing: -.02em; text-decoration: none; }
.sheet nav a[aria-current] { color: var(--acid); }
.sheet nav a small { font: 500 14px/1 var(--body); color: var(--muted-dark); }
.sheet-actions { display: grid; gap: 10px; padding-bottom: 32px; }
.sheet-actions .btn { width: 100%; }
.sheet-actions .label { color: var(--muted-dark); margin: 8px 0 0; }
@media (max-width: 1100px) { .nav { display: none; } .menu-btn { display: inline-block; } .mega { display: none !important; } }

/* home hero and project reel */
.hero { background: var(--ink) url(img/brand/facets-charcoal-plain.svg) center / cover no-repeat; color: var(--white); padding-top: clamp(40px, 6vw, 80px); overflow: hidden; }
.hero-top { display: grid; grid-template-columns: minmax(0, 1.35fr) minmax(0, 1fr); gap: 32px 64px; align-items: end; }
.hero .label { color: var(--acid); margin-bottom: 22px; display: block; }
.hero .lead { color: #D3D6D2; margin: 0; }
@media (max-width: 900px) { .hero-top { grid-template-columns: 1fr; } }
.reel-wrap { margin-top: clamp(36px, 5vw, 64px); position: relative; }
.reel { display: grid; grid-auto-flow: column; grid-auto-columns: minmax(280px, 34%); gap: 12px; overflow-x: auto; scroll-snap-type: x mandatory; scrollbar-width: none; padding-bottom: clamp(32px, 4vw, 56px); }
.reel::-webkit-scrollbar { display: none; }
.reel-item { scroll-snap-align: start; position: relative; overflow: hidden; background: var(--ink-2); aspect-ratio: 4 / 3.2; text-decoration: none; color: var(--white); }
.reel-item img { width: 100%; height: 100%; object-fit: cover; transition: transform .6s ease; }
.reel-item:hover img { transform: scale(1.04); }
.reel-cap { position: absolute; inset: auto 0 0 0; padding: 48px 16px 14px; display: flex; justify-content: space-between; gap: 10px; align-items: end; background: linear-gradient(transparent, rgba(0, 0, 0, .72)); font: 500 12px/1.3 var(--mono); letter-spacing: .06em; text-transform: uppercase; color: #D3D6D2; }
.reel-cap > span:first-child { display: grid; gap: 4px; }
.reel-cap b { font: 800 20px/1.1 var(--display); font-stretch: 104%; letter-spacing: 0; text-transform: none; color: var(--white); }
.reel-ctrl { position: absolute; right: 0; top: -64px; display: flex; gap: 8px; }
.reel-ctrl button { width: 44px; height: 44px; border-radius: 2px; border: 1.5px solid var(--line-dark); background: none; color: var(--white); cursor: pointer; display: grid; place-items: center; }
.reel-ctrl button:hover { background: var(--ink-3); }
.reel-ctrl button:disabled { opacity: .35; cursor: default; background: none; }
@media (max-width: 900px) { .reel { grid-auto-columns: 82%; } .reel-ctrl { display: none; } }

/* client logos: one line that scrolls slowly; pauses on hover; still for reduced motion */
.clients { border-top: 1px solid var(--line-dark); }
.clients-in { display: flex; gap: 12px 28px; align-items: center; padding-block: 18px; }
.clients .label { color: var(--muted-dark); margin: 0; flex: none; }
.marquee { display: flex; overflow: hidden; min-width: 0; flex: 1; -webkit-mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent); mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent); }
.marquee-track { display: flex; align-items: center; gap: 44px; padding-right: 44px; list-style: none; margin: 0; flex: none; animation: marquee 50s linear infinite; font: 800 18px/1 var(--display); font-stretch: 110%; color: #E4E6E2; white-space: nowrap; }
.marquee:hover .marquee-track, .clients.paused .marquee-track { animation-play-state: paused; }
.client-logo img { height: 30px; width: auto; max-width: 170px; object-fit: contain; filter: brightness(0) invert(1); opacity: .88; }
@keyframes marquee { to { transform: translateX(-100%); } }
@media (prefers-reduced-motion: reduce) { .marquee { overflow-x: auto; } .marquee-track[aria-hidden] { display: none; } }
@media (max-width: 600px) { .clients-in { flex-direction: column; align-items: flex-start; } .marquee { width: 100%; } }

/* audience switcher */
.who { padding-block: clamp(56px, 7vw, 96px); }
.who-head { display: flex; justify-content: space-between; align-items: end; gap: 20px 48px; flex-wrap: wrap; margin-bottom: 28px; }
.tabs { display: inline-flex; padding: 4px; background: var(--paper-2); border-radius: 3px; gap: 4px; flex-wrap: wrap; }
.tab { font: 700 15px/1 var(--body); padding: 14px 18px; border: 0; border-radius: 2px; background: none; color: var(--ink); cursor: pointer; min-height: 46px; }
.tab:hover { background: rgba(29, 32, 35, .06); }
.tab[aria-selected="true"] { background: var(--ink); color: var(--white); }
.panel { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.25fr); background: var(--white); border: 1px solid var(--line); }
.panel-copy { padding: clamp(24px, 3.4vw, 48px); display: flex; flex-direction: column; gap: 18px; }
.panel-copy .label { color: var(--acid-deep); }
.panel ul { list-style: none; margin: 4px 0 0; padding: 0; display: grid; }
.panel li { display: grid; grid-template-columns: 28px 1fr; gap: 10px; padding: 12px 0; border-top: 1px solid var(--line); }
.panel li::before { content: ""; width: 14px; height: 14px; margin-top: 6px; background: var(--acid); box-shadow: inset 0 0 0 1.5px var(--ink); }
.panel .actions { margin-top: auto; padding-top: 8px; }
.panel-img { position: relative; min-height: 340px; background: var(--paper-2); }
.panel-img img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.panel-img .label { position: absolute; left: 14px; bottom: 14px; background: var(--ink); color: var(--white); padding: 7px 10px; }
.panel[hidden] { display: none; }
@media (max-width: 860px) { .panel { grid-template-columns: 1fr; } .panel-img { min-height: 240px; order: -1; } }
@media (max-width: 520px) { .tabs { display: grid; grid-template-columns: 1fr; width: 100%; } .tab { text-align: left; } }

/* sections */
.sec { padding-block: clamp(56px, 7vw, 104px); }
.sec-paper2 { background: var(--paper-2); }
.sec-dark { background: var(--ink); color: var(--white); }
.sec-dark .eyebrow { color: var(--acid); }
.sec-dark .sec-intro, .sec-dark .muted { color: rgba(255, 255, 255, .7); }
.sec-head { display: flex; justify-content: space-between; align-items: flex-end; gap: 20px 48px; flex-wrap: wrap; margin-bottom: clamp(28px, 3.5vw, 48px); }
.sec-intro { max-width: 30em; color: var(--muted); margin: 0; }

/* home case studies */
.cases { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: clamp(28px, 3vw, 40px) var(--gap); }
.case { grid-column: span 4; display: flex; flex-direction: column; text-decoration: none; min-width: 0; }
.case-lg { grid-column: span 8; }
.case-media { position: relative; overflow: hidden; background: var(--ink); aspect-ratio: 4 / 3; }
.case-lg .case-media { aspect-ratio: 16 / 9.4; }
.case-media img { width: 100%; height: 100%; object-fit: cover; transition: transform .6s ease; }
.case:hover .case-media img { transform: scale(1.035); }
.case-tag { position: absolute; top: 12px; left: 12px; background: var(--acid); color: var(--ink); padding: 6px 9px; }
.case-diagram { display: grid; place-items: center; padding: 12px 12px 40px; }
.case-diagram svg { width: 100%; height: 100%; }
.case-diagram .case-tag { top: auto; bottom: 12px; }
.case-meta { display: flex; justify-content: space-between; gap: 12px; padding: 14px 0 10px; border-bottom: 1px solid var(--line); color: var(--muted); }
.case h3 { margin-top: 12px; }
.case p { margin: 8px 0 0; color: var(--muted); max-width: 40em; }
.case-more { margin-top: 12px; font-weight: 700; font-size: 15px; display: inline-flex; gap: 8px; }
@media (max-width: 960px) { .case { grid-column: span 6; } .case-lg { grid-column: 1 / -1; } }
@media (max-width: 600px) { .case, .case-lg { grid-column: 1 / -1; } }

/* project cards (our work, service pages) */
.work-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(24px, 3vw, 40px) var(--gap); }
@media (max-width: 900px) { .work-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px) { .work-grid { grid-template-columns: 1fr; } }
.work-card { min-width: 0; scroll-margin-top: 110px; }
.work-img { overflow: hidden; background: var(--sage); }
.work-img img { width: 100%; aspect-ratio: 4 / 3; object-fit: cover; transition: transform .4s ease; }
.work-card:hover .work-img img { transform: scale(1.04); }
.work-meta { display: flex; justify-content: space-between; gap: 12px; padding: 12px 0 8px; border-bottom: 1px solid var(--line); color: var(--muted); }
.work-card h3 { font: 800 20px/1.2 var(--display); font-stretch: 104%; letter-spacing: -.01em; margin: 12px 0 4px; }
.work-card h3 span { font: 500 17px/1.3 var(--body); color: var(--muted); }
.work-card p { margin: 0; color: var(--muted); font-size: 15px; }
.work-img-todo { aspect-ratio: 4 / 3; display: grid; place-items: center; text-align: center; padding: 20px; background: repeating-linear-gradient(135deg, var(--sage) 0 18px, var(--paper-2) 18px 36px); }
.work-img-todo span { font: 700 12px/1.4 var(--mono); letter-spacing: .08em; text-transform: uppercase; color: var(--muted); max-width: 16em; }
.filters { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 32px; }
.filter { font: 700 14px/1 var(--body); padding: 12px 16px; min-height: 44px; border: 1px solid var(--line); border-radius: 2px; background: var(--white); color: var(--ink); cursor: pointer; }
.filter:hover { border-color: var(--ink); }
.filter.on { background: var(--ink); color: var(--acid); border-color: var(--ink); }

/* films: nothing loads from YouTube until pressed */
.films { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: var(--gap); }
.film { display: grid; gap: 12px; align-content: start; }
.film p { margin: 0; }
.film-frame { position: relative; aspect-ratio: 16 / 9; background: var(--ink); color: var(--white); display: flex; flex-direction: column; justify-content: space-between; padding: 16px; overflow: hidden; text-decoration: none; }
.film-frame::after { content: ""; position: absolute; inset: 0; background: linear-gradient(to top, rgba(0, 0, 0, .85), rgba(0, 0, 0, .2) 55%, rgba(0, 0, 0, .6)); pointer-events: none; }
.film-still { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform .6s ease; }
.film-frame:hover .film-still { transform: scale(1.04); }
.film-frame b { font: 800 clamp(24px, 2.4vw, 32px)/1 var(--display); font-stretch: 112%; letter-spacing: -.02em; max-width: 10em; position: relative; z-index: 1; margin-top: auto; padding-right: 76px; }
.film-frame .label { color: #E4E6E2; position: relative; z-index: 1; text-shadow: 0 1px 3px rgba(0, 0, 0, .7); }
.film-frame .play { position: absolute; right: 16px; bottom: 16px; z-index: 1; }
.films-feature { grid-template-columns: minmax(0, 2fr) minmax(0, 1fr); }
.films-feature .film-big { grid-row: span 2; display: flex; flex-direction: column; gap: 12px; }
.film-big .film-frame { flex: 1; aspect-ratio: auto; min-height: 320px; padding: clamp(18px, 2.4vw, 32px); }
.film-big .film-frame b { font-size: clamp(32px, 4.2vw, 60px); padding-right: 100px; }
.film-big .play { width: 84px; height: 84px; right: clamp(18px, 2.4vw, 32px); bottom: clamp(18px, 2.4vw, 32px); }
.film-big .play svg { width: 26px; height: 26px; }
@media (max-width: 860px) { .films-feature .film-big { grid-row: auto; } .film-big .film-frame { aspect-ratio: 16 / 9; min-height: 0; } }
.play { width: 58px; height: 58px; border-radius: 50%; background: var(--acid); color: var(--ink); display: grid; place-items: center; align-self: flex-end; transition: transform .2s ease; position: relative; z-index: 1; }
.film-frame:hover .play, .film-frame:focus-visible .play { transform: scale(1.08); }
.video-embed { display: block; width: 100%; aspect-ratio: 16 / 9; border: 0; background: #000; }
@media (max-width: 860px) { .films { grid-template-columns: 1fr; } }

/* how it works and the workshop kit */
.steps { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); list-style: none; margin: 0; padding: 0; counter-reset: s; border-top: 2px solid var(--ink); }
.steps li { padding: 20px 24px 0 0; display: grid; gap: 8px; align-content: start; counter-increment: s; }
.steps li::before { content: "0" counter(s); font: 700 12px/1 var(--mono); color: var(--acid-deep); letter-spacing: .08em; }
.steps b { font: 800 22px/1.1 var(--display); font-stretch: 106%; }
.steps span { color: var(--muted); font-size: 16px; }
@media (max-width: 860px) { .steps { grid-template-columns: 1fr 1fr; gap: 28px 0; } }
@media (max-width: 520px) { .steps { grid-template-columns: 1fr; } }
.kit { display: flex; flex-wrap: wrap; gap: 8px; margin: 36px 0 0; padding: 0; list-style: none; }
.kit li { background: var(--white); border: 1px solid var(--line); padding: 9px 12px; font-size: 15px; font-weight: 600; line-height: 1.3; }

/* services index */
.svc-list { list-style: none; margin: 0; padding: 0; border-top: 1px solid var(--line); }
.svc-list a { display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, 1.4fr) 120px 32px; gap: 20px; align-items: center; padding: 22px 0; border-bottom: 1px solid var(--line); text-decoration: none; transition: padding .2s ease, background-color .2s ease; }
.svc-list a:hover { background: var(--white); padding-inline: 16px; }
.svc-list b { font: 800 clamp(22px, 2.4vw, 32px)/1.05 var(--display); font-stretch: 108%; letter-spacing: -.02em; }
.svc-list span { color: var(--muted); }
.svc-list .arr { color: var(--ink); font-size: 20px; }
.svc-list img { width: 120px; height: 72px; object-fit: cover; opacity: 0; transform: translateX(-8px); transition: opacity .2s ease, transform .2s ease; }
.svc-list a:hover img { opacity: 1; transform: none; }
.svc-list .new { font: 700 12px/1 var(--mono); letter-spacing: .08em; background: var(--acid); color: var(--ink); padding: 4px 6px; vertical-align: middle; margin-left: 10px; text-transform: uppercase; }
@media (max-width: 760px) { .svc-list a { grid-template-columns: 1fr 24px; gap: 6px 14px; } .svc-list span { grid-column: 1; } .svc-list img { display: none; } .svc-list .arr { grid-row: 1 / span 2; grid-column: 2; } }

/* Google reviews */
.proof { display: grid; grid-template-columns: auto minmax(0, 1fr) auto; gap: 24px 48px; align-items: center; padding: clamp(24px, 3vw, 40px); background: var(--white); border: 1px solid var(--line); }
.proof p { margin: 6px 0 0; }
.score { font: 900 clamp(64px, 8vw, 104px)/.85 var(--display); font-stretch: 112%; letter-spacing: -.04em; }
.stars { display: flex; gap: 3px; margin-bottom: 8px; color: var(--ink); }
.star-part { opacity: .35; display: inline-flex; }
@media (max-width: 760px) { .proof { grid-template-columns: 1fr; } }

/* call to action and footer */
.cta { background: var(--acid); }
.cta .wrap { display: grid; grid-template-columns: minmax(0, 1.4fr) minmax(0, 1fr); gap: 28px 64px; align-items: end; padding-block: clamp(56px, 7vw, 96px); }
.cta p { margin: 0; }
.cta .actions { margin-top: 20px; }
.h-cta { font-size: clamp(40px, 6vw, 84px); }
@media (max-width: 860px) { .cta .wrap { grid-template-columns: 1fr; } }
.foot { background: var(--ink) url(img/brand/facets-charcoal-plain.svg) center / cover no-repeat; color: #D3D6D2; padding-top: 56px; font-size: 15px; }
.foot-grid { display: grid; grid-template-columns: 1.3fr 1fr 1fr 1.2fr; gap: 32px; }
.foot-grid > div { display: grid; align-content: start; }
.foot p { margin: 0; }
.foot strong { color: var(--acid); display: block; margin-bottom: 12px; font: 700 12px/1 var(--mono); letter-spacing: .08em; text-transform: uppercase; }
.foot a { text-decoration: none; padding: 4px 0; }
@media (max-width: 760px) { .foot-grid a { display: flex; align-items: center; min-height: 44px; padding: 0; } }
.foot a:hover { color: var(--white); text-decoration: underline; }
.foot .logo { width: 120px; margin-bottom: 16px; }
.foot-base { display: flex; justify-content: space-between; gap: 12px; flex-wrap: wrap; margin-top: 40px; padding-block: 20px; border-top: 1px solid var(--line-dark); font-size: 13px; color: var(--muted-dark); }
@media (max-width: 860px) { .foot-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 480px) { .foot-grid { grid-template-columns: 1fr; } }

/* phone call / quote bar */
.phone-bar { display: none; }
@media (max-width: 760px) {
  .phone-bar { display: grid; grid-template-columns: 1fr 1.3fr; gap: 8px; position: fixed; left: 0; right: 0; bottom: 0; z-index: 40; background: var(--ink); color: var(--white); padding: 10px max(12px, env(safe-area-inset-right, 0px)) calc(10px + env(safe-area-inset-bottom, 0px)) max(12px, env(safe-area-inset-left, 0px)); border-top: 1px solid var(--line-dark); }
  .phone-bar .btn { min-height: 48px; }
  .foot { padding-bottom: 76px; }
}

/* inner pages */
.page-hero { padding-block: clamp(40px, 6vw, 80px); background: var(--ink) url(img/brand/facets-charcoal-acid.svg) center / cover no-repeat; color: var(--white); }
.page-hero .eyebrow { color: var(--acid); }
.page-hero .lead { color: #D3D6D2; }
.page-hero :focus-visible { outline-color: var(--acid); }
.page-hero-in { display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr); gap: clamp(28px, 4vw, 56px); align-items: center; }
.page-hero .display { font-size: clamp(40px, 5.6vw, 76px); }
.page-hero-img { margin: 0; }
.page-hero-img img { width: 100%; aspect-ratio: 4 / 3; object-fit: cover; }
.page-hero-img figcaption { color: var(--muted-dark); margin-top: 10px; }
@media (max-width: 900px) { .page-hero-in { grid-template-columns: 1fr; } }
.two-col { display: grid; grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr); gap: clamp(32px, 5vw, 80px); align-items: start; }
@media (max-width: 800px) { .two-col { grid-template-columns: 1fr; } }
.checklist ul { list-style: none; margin: 0; padding: 0; }
.checklist li { padding: 14px 0 14px 34px; border-top: 1px solid var(--line); position: relative; font-weight: 600; }
.checklist li::before { content: ""; position: absolute; left: 2px; top: 19px; width: 14px; height: 14px; background: var(--acid); box-shadow: inset 0 0 0 1.5px var(--ink); }
.prose { max-width: 38em; display: grid; gap: 28px; }
.prose h2 { font: 800 clamp(24px, 2.2vw, 30px)/1.1 var(--display); font-stretch: 104%; letter-spacing: -.02em; margin: 0 0 8px; }
.prose p { margin: 0; color: var(--muted); }
.faq-wrap { display: grid; grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); gap: 48px; }
@media (max-width: 800px) { .faq-wrap { grid-template-columns: 1fr; } }
.faq { border-top: 1px solid var(--line); }
.faq:last-child { border-bottom: 1px solid var(--line); }
.faq summary { cursor: pointer; list-style: none; padding: 20px 40px 20px 0; font-weight: 700; position: relative; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; position: absolute; right: 4px; top: 14px; font-size: 26px; font-weight: 400; }
.faq[open] summary::after { content: "–"; }
.faq p { margin: 0 0 20px; color: var(--muted); max-width: 40em; }
.ten-hero { background: var(--ink); color: var(--white); border: 0; }
.ten-hero .lead { color: rgba(255, 255, 255, .75); }
.ten-hero .eyebrow { color: var(--acid); }
.ten-stats { display: grid; gap: var(--gap); }
.ten-stat { background: var(--acid); padding: 32px; display: grid; gap: 8px; }
.ten-stat b { font: 900 clamp(110px, 16vw, 200px)/.8 var(--display); font-stretch: 112%; letter-spacing: -.05em; }
.ten-stat span { font-weight: 700; font-size: 18px; }
.ten-mini { display: grid; grid-template-columns: 1fr 1fr; gap: var(--gap); }
.ten-mini div { background: var(--ink); color: var(--white); padding: 22px; display: grid; gap: 6px; }
.ten-mini b { font: 900 56px/.9 var(--display); font-stretch: 112%; letter-spacing: -.04em; color: var(--acid); }

/* contact */
.contact-grid { display: grid; grid-template-columns: minmax(0, 1.2fr) minmax(0, .8fr); gap: clamp(32px, 5vw, 80px); }
@media (max-width: 800px) { .contact-grid { grid-template-columns: 1fr; } }
.form { display: grid; gap: 8px; }
.form label { font-weight: 700; font-size: 14px; margin-top: 10px; }
.form input, .form textarea { font: inherit; padding: 14px 16px; border: 1px solid var(--line); border-radius: 2px; background: var(--white); color: var(--ink); width: 100%; }
.form input:focus, .form textarea:focus { border-color: var(--ink); }
.form input[type=file] { padding: 12px; }
.form button { margin-top: 18px; justify-self: start; }
.form-note { color: var(--acid-deep); font-weight: 700; min-height: 1.6em; margin: 6px 0 0; }
.form-note.bad { color: #A3261B; }
.form button:disabled { opacity: .6; cursor: progress; transform: none; }
.form .hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.form-done { padding: 28px; background: var(--white); border-left: 4px solid var(--acid); display: grid; gap: 10px; }
.form-done p { margin: 0; color: var(--muted); }
.form-done:focus { outline: none; }
.kinds { border: 0; padding: 0; margin: 14px 0 0; display: flex; flex-wrap: wrap; gap: 8px; }
.kinds legend { font-weight: 700; font-size: 14px; margin-bottom: 10px; padding: 0; }
.kind { display: inline-flex; align-items: center; gap: 8px; padding: 10px 14px; border: 1px solid var(--line); border-radius: 2px; background: var(--white); font-weight: 600; font-size: 14px; cursor: pointer; }
.kind:has(input:checked) { background: var(--acid); border-color: var(--acid); }
.contact-side { display: grid; gap: 28px; align-content: start; }
.contact-side p { margin: 0; }
.contact-side .big { font: 800 clamp(20px, 2vw, 26px)/1.2 var(--display); font-stretch: 104%; overflow-wrap: anywhere; }
.contact-side .big a { text-decoration: none; }
.prose .bigger { font: 800 clamp(26px, 2.8vw, 38px)/1.05 var(--display); font-stretch: 108%; letter-spacing: -.02em; color: var(--ink); }
h1.label { margin: 0 0 22px; }

/* skip link: hidden until focused */
.skip { position: absolute; left: 12px; top: -60px; z-index: 100; background: var(--acid); color: var(--ink); font: 700 14px/1 var(--body); padding: 14px 18px; border-radius: 2px; text-decoration: none; }
.skip:focus { top: 12px; outline: 3px solid var(--ink); outline-offset: 2px; }
/* client strip pause */
.marquee-btn { flex: none; display: inline-flex; align-items: center; justify-content: center; width: 44px; height: 44px; background: none; border: 1.5px solid var(--line-dark); border-radius: 2px; color: var(--white); cursor: pointer; }
.marquee-btn:hover { border-color: var(--acid); color: var(--acid); }
.marquee-btn .i-play, .clients.paused .marquee-btn .i-pause { display: none; }
.clients.paused .marquee-btn .i-play { display: block; }
@media (prefers-reduced-motion: reduce) { .marquee-btn { display: none; } }
@media (max-width: 600px) { .marquee-btn { position: absolute; right: 16px; } .clients-in { position: relative; } }
/* legal pages */
.prose ul { margin: 8px 0 0; padding-left: 1.2em; color: var(--muted); }
.prose li { margin: 6px 0; }
.prose li b { color: var(--ink); }
.terms p + p { margin-top: 10px; }
.terms p.sub { padding-left: 1.6em; }
.terms p b { color: var(--ink); }
.prose a { color: var(--acid-deep); }
/* contact form */
.form-privacy { color: var(--muted); font-size: 14px; margin: 4px 0 0; }
.form-privacy a { color: var(--acid-deep); }
.form [aria-invalid="true"] { border-color: #A3261B; box-shadow: 0 0 0 1px #A3261B; }
/* page not found */
.nf-links { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 28px; padding: 0; list-style: none; }
.nf-links a { display: inline-flex; align-items: center; min-height: 44px; padding: 10px 16px; border: 1.5px solid var(--line-dark); border-radius: 2px; color: var(--white); text-decoration: none; font-weight: 600; }
.nf-links a:hover { border-color: var(--acid); color: var(--acid); }

/* case studies */
.cs-back { color: inherit; }
.cs-sub { font: 600 15px/1.4 var(--body); color: var(--acid); margin: 16px 0 0; }
.cs-facts { margin: 0; }
.cs-facts div { display: grid; grid-template-columns: 8.5em 1fr; gap: 12px; padding: 14px 0; border-top: 1px solid var(--line); }
.cs-facts dt { color: var(--muted); padding-top: 4px; }
.cs-facts dd { margin: 0; font-weight: 600; }
.cs-proofs { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: clamp(20px, 3vw, 40px) var(--gap); }
.cs-proofs .cs-fig:first-child, .cs-proofs .cs-fig:nth-child(2):last-child { grid-column: 1 / -1; }
.cs-fig { margin: 0; }
.cs-fig img { width: 100%; height: auto; border: 1px solid var(--line); background: var(--white); }
.cs-fig figcaption { margin-top: 10px; color: var(--muted); font-size: 15px; }
.cs-spec { display: grid; gap: 32px; }
.cs-spec h3 { font: 800 clamp(22px, 2vw, 26px)/1.1 var(--display); font-stretch: 104%; letter-spacing: -.02em; margin: 0 0 6px; }
.cs-spec ul { list-style: none; margin: 0; padding: 0; }
.cs-spec li { padding: 12px 0 12px 30px; border-top: 1px solid var(--line); position: relative; }
.cs-spec li::before { content: ""; position: absolute; left: 2px; top: 19px; width: 12px; height: 12px; background: var(--acid); box-shadow: inset 0 0 0 1.5px var(--ink); }
.work-card .case-more { color: var(--ink); text-decoration: none; margin-top: 10px; }
@media (max-width: 700px) { .cs-proofs { grid-template-columns: 1fr; } }
.cs-brief p + p { margin-top: 14px; }
.cs-pair { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: var(--gap); }
.cs-gallery { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); gap: clamp(20px, 3vw, 40px) var(--gap); align-items: start; }
@media (max-width: 700px) { .cs-pair { grid-template-columns: 1fr; } }