Brixton, in lights.
Wray & Nephew × Pop Brixton · Illuminated BRIXTON letters
A freestanding sign of face-lit BRIXTON letters on a printed three metre plinth, made for a Wray & Nephew activation with Pop Brixton, from the drawing to the letters lit up at the venue.
- Client
- Wray & Nephew × Pop Brixton
- Location
- Pop Brixton, London
- Sector
- Brand activations
- Scope
- Illuminated letters, 2850 mm wide, on a 3000 mm printed plinth
- Overall height
- 1162 mm
The brief
Wray & Nephew, the Jamaican rum brand, teamed up with Pop Brixton for an activation in Brixton, and wanted a big, bright BRIXTON sign that people would stop in front of and photograph.
We made it as one freestanding piece. Seven built-up letters spell BRIXTON across 2850 mm, with the White Overproof Rum banner running through them, and they sit on a 3000 mm long plinth printed in green with the Wray & Nephew × Pop Brixton names on the front.
The letters are rim and return, lit through their faces: 5 mm opal acrylic faces glow evenly, with the banner line blocked out of the face as on the artwork. The rims, returns and backs are powder coated, so the letters look finished from every side.
Before anything was made, the client approved the drawing, with every size set out.
Drawn before it’s made.
Every job starts with a visual and drawings for the client to approve. Production starts once the proof is signed off.
What we made.
Letters
- Rim and return built-up letters, lit through the face
- 20 mm rims and 150 mm returns
- 5 mm opal acrylic faces, with the banner blocked out as on the artwork
- Rims, returns and the outside of the rear trays powder coated
Plinth
- Aluminium trays, 3000 × 400 mm, with 250 mm returns
- Top return notched to suit the box section
- Powder coated, with a digital print applied to the face
Overall
- Letters 2850 mm wide and 744 to 773 mm tall
- 1162 mm tall from the floor to the top of the letters
- Freestanding, made in one piece for the venue
Made and fitted.
